Victoria’s Tourist Map

This was a 6-month long collaborative effort between myself, my colleagues at Becoming Design Office, and Tourism Victoria’s board of directors, who wanted to update their map to be more user-friendly. Printed on 100% post-consumer stock, we changed the game with this map by putting usability and accessibility at the forefront.

The resulting map is designed to minimize distractions and provides tourists with a sampling of the character of Victoria, while keeping things easily navigable and functional.