Reagan Flora
Nostalgic Knitwear for your Inner Child
Reagan Flora is an independent knitwear designer creating playful, one of one pieces for your inner child. Reagan’s work is artful and thoughtfully created for the wearer in mind. For this project, I collaborated with Kiki Makes for brand illustrations to perfectly balance the experimental, and nostalgic cadence that Reagan brings to each of her pieces.
A challenge for this project was articulating Reagan’s playful approach to her design philosophy through an intuitive e-commerce site, and finding equilibrium with a pared down and not too visually overwhelming experience to let her work do the talking.
