Free to Move
A Queer-Centered Wellness Community
AK, the founder of Free to Move approached me to create a fun and encouraging brand identity and website for their queer-centred online movement community. Since Free to Move operates online, I took the opportunity of using bold colours and grainy gradients to signify the digital nature of the brand.
I chose a bold, chunky typeface with a ton of personality to speak to the playful and engaging side of Free to Move, while setting it apart from the many facets of the fitness industry that are exclusive. Free to Move’s mission of radical inclusivity is a refreshing approach to movement, and I designed their website and brand presence to reflect exactly that!
